This Week in Startups
Yahoo! Gets a New CEO, Marissa Mayer
Marissa Mayer, former Google executive has a new role in the tech world. She officially left Google July 17th. She had been with the company for 13 years and was in charge of the it's Local and Location services and worked on products like Google Maps, Google Earth, Zagat, Street View, and Local Search. The folks at Yahoo! hope that Mayer can bring her innovative and lucrative skills to the table to turn the company around. Yahoo! has been struggling to keep it's head above water as the internet continues to overflow and expand. New talent might just be what Yahoo! needs to get back in the game.
"When Yahoo! chose Mayer to be the company's new President and CEO, it was definitely the right decision. Mayer is a Silicon Valley heavyweight who will be able to recruit the talent the company needs, has a strong background in computer science that will enable her to understand the company's business model and requirements," says Dan Frommer in a recent editorial from ReadWriteWeb.
Not only is Mayer a respected figure head in the community, she is also a woman and for CEO's of global tech companies that can be a rare find. So what does this mean for business women and women entrepreneurs around the world? It means that women, as they have for quite some time, are now integrated into the male dominated field. Mayer taking over Yahoo! shows that diversity, leadership, and respect for women is growing tremendously in the industry.
3 Reasons Why You Should Manage Your Website Content
Many know that managing your content when it comes your website is crucial but there are some that have no clue what it means to have your content managed! We'll break it down for you. Every website should have its own content management system. A content management system (CMS) is a computer system that allows for publishing, editing, and modifying of website content without having to deal with its' coding. This is fabulous news for those who are not computer savvy because without a CMS you'd have to be an expert coder and programmer.
Lets Give You the Control
What you have to do is meet with your website designer, tell him or her your needs and desires for the site, and then set up a CMS so that once the site is designed and running, you now can have the control to maintain it. The most popular CMS's out there are WordPress, Joomla, and Drupal. With these platforms easily accessible in today's world, managing your site can be foolproof. Internet users surfing the web look for content that is fresh, unique, and eye-popping and with out a CMS it is very difficult to keep your information fresh and up-to-date. You'll be able to add, edit, and modify your content in which ever way you wish without having a coding expert by your side.
There's no Where to go but up: Lets Expand
With a CMS, your website can grow as fast as your business does. This is ideal for an startup company. A CMS allots for expansion because it allows you to have the control with how little or big your site is. For example, if you start a mobile application and it becomes a success is about a year or so, wouldn't you want to add a whole new page about your application? Probably, and you can easily do so with your content management system.
Want to Save a Little Cash?
Im sure if you already have a website, you know that web design does not come cheap. Each time you want to make a change to your site you'll have to throw some cash towards your designer. With a free CMS, any change you make yourself is free. Yes, free!
With all these benefits of a content managed system, can you think of having a site without one? Even if you are not changing your content very often or not at all even, it is still nice to have the option to do so. I am sure you will see soon enough how important it is to have current and reverent content on your site as the Internet expands and social media takes off through the roof! You'll be glad you made a smart decision and picked a good and efficient CMS.
Small Business Owners Skipping Vacation this Summer
Typically summer is a bit slower for business owners, but despite this fact it seems small biz owners are keeping to their work. Manta released its annual SMB Wellness Index survey a couple days ago and it showed that 48% of small business owners won't be taking a vacation this year.
This is an interesting statistics because it is the opposite of what we usually see in the summers. For small businesses it's not easy to take a week off here or there. Not working means not expanding your business, not taking advantage of new ventures and investors, and certainly not expanding your wallet. Manta's survey shows that more than half of those surveyed are working more this year than last. I blame it on the technology (and its ever expanding industry).
Of those that actually plan on taking some time off, 71% said they check their email, makes business related phone calls, and keep their phones on 24/7. But lets get real, we all need a vacation and we all need a break from our Blackberries and iPhones. Here's a few tips from smallbiztrends.com on how to manage your work time and down time:
- Plan (ahead!). Make sure that while your away someone is running your business, someone who you trust to do an effective and proper job. Make an agreement with whom ever will be in charge in terms of how often you will check in to see how things are running.
- Let everyone know. Let employees, customers, investors, vendors, anyone that is involved with your business that you won't be available.
- Cut yourself off. If you say you're taking time off, people should respect that and leave you alone. You do not have to respond to emails immediately and you certainly do not have to answer your phone every time it rings.
- Step away from the business. Vacations are meant to take you away from the real world and let you wind down for a while. You will go crazy if your business is on your mind every minute of the day. It is crucial to be passionate and super involved in your company but you need time to yourself, everyone does!
- Family First. Especially if you have launched a startup, you might have significantly cut your family and friends out of your life. You're thinking...it's not personal, it's just business! It's important to manage your priorities and to not forget about the people in your life.