SEO Basics for Your Startup
Little do small businesses know, search engine optimization can be crucial to almost every aspect of your company-how your product gets out there in the market, how much you sell, how much buzz is stirred, and how your brand reaches your target audience. These factors are important to keep in mind in any business and with the help of basic SEO techniques your startup company can go from zero to sixty in no time. It all depends on how much you know about SEO and what you will do to make sure there is as much trafficking on your website as possible. 
Since startup companies are new to the market, founders might not have the funds to invest a huge sum of money into advertising their products. The most cost effective approach to this problem is the use of SEO. There has been a lot of talk about the importance of SEO for startups so I wanted to share some basic tips to make sure you’re doing everything you can to successfully launch your company into the digital world.
Since startup companies are new to the market, founders might not have the funds to invest a huge sum of money into advertising their products. The most cost effective approach to this problem is the use of SEO. There has been a lot of talk about the importance of SEO for startups so I wanted to share some basic tips to make sure you’re doing everything you can to successfully launch your company into the digital world.
- Commit to Social Networking. It’s not easy to keep up with the latest social networking sites but for your SEO it can be very beneficial. Google and Bing have stated that social signals like brand mentions and link shares on social networking sites are currently playing a role in natural SERPs ranking. Take 15 minutes out of your day to post updates, status, and links to your social networking platforms, it will greatly increase your search engine optimization.
- Install and Set Up Google Analytics. The ability to measure and test different metrics on your website is a must for web success. If you’ve recently added a sign up link to your site and want to know its status, this Google program can provide this information with ease. It can tell you how many people reach your site, post on your site, joined your site and so on.
- Try Guest Posting. This is an easy and effective link building technique. As a guest author and having guest authors for your site, you can connect with other people and sites in your field in exchange for a link back to your own site. Well-written guest posts can increase the traffic on your site as well as build recommendations from the sites you’ve posted on. It comes around full circle leaving you with huge benefits for company’s proximity on the web.
- Launch Company Press Releases. Another link building technique that will bring substantial traffic to your site is the use of press releases. Whenever your company has something news worthy to express, write up a compelling press release and send it out through an online distribution service. This is a crucial SEO technique for the fact that it will bring users to your site. The websites that post your press release will mostly likely have backlinks in order for the traffic to flow back to your company’s site.
These are a few of the basics to improve your SEO. Although you might already be doing these steps, it’s important to be consistent with them because the Internet never takes a break and neither will people when it comes to digging for your company on the web. If your content and site is readily available in various places on the web, it can do a world of good for your startup company. It will help your name branch out, will create buzz, and will ultimately attract potential investors and customers to sink into what you have to offer.
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Every site owner should have a Google Analytics account. It's free, easy to set up, and provides you with a wealth of information. Check analytics at least once a month for insights as to how the site is performing and make changes as necessary.
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Those are all great ideas! I especially liked the press release piece - that is something that is commonly overlooked when defining a strategy to obtain links. It's notable to mention that in addition to a Google Analytics account - you should also create a Google Webmaster Tools account. A Webmaster Tools account will allow you to make sure your website is properly submitted to the search engine, target keywords and a bunch of other 'basic' tools to make sure Google is 1. aware of your website 2. aware of your targeted markets 3. has up-to-date information about your website.