Tagora, Creating an Online Agora
Founder: Amit Patel (right)
Market Research: Dylan Uschold (left)
Design and Development: Jay Oldaker (not shown)
Tagora, one of our Accelerator teams is in the process of developing an online platform for selling and buying goods. For Tagora, it’s all about the visuals- that’s what makes them stand out from the other online market places. Simplifies the process of buying and selling while making items easily accessible through pictures.
What needs does Tagora address?
“Current listings out there are very text driven, we want to bring in photography. What we do is try to simplify and provide an easy way for users to list items on multiple networks such as Craigslist, Amazon, and eBay.”
What are you focusing on right now?
“I want to focus on the value prop which is providing quality imagery to the items being sold, convenience to push preferred marketplaces, save time in setting up listings and browsing, and value in selling at a higher price with a new way of posting "for sale" goods on eBay, Etsy, Amazon, and Craigslist. This week we are working on the following:
- Finalize Due Diligence Presentation
- Revenue Cost Modeling
- Preparing for Jumpstart Expo
- Mock ups of the site
- Landing page is up and started PR roll out via social media outlets
- Back End development
- Front end design and functionality
Tagora was previously named Gargar, an online virtual garage sale. Why’d you pivot?
“It was a great idea, loved it but the market was fairly fragmented. There were a lot of startups that were doing the same thing and they were well funded. I hand to quickly come in and pivot to something that layers over them. Now with the capabilities of Tagora, you can push the listings to all those markets, they’re not my competitors anymore [Amazon, eBay] there more like my partners that we work with. We’re facilitating the transaction and creating a high quality standardized way of doing it”
How do you want consumers to see your brand?
“I want them to see my brand, Tagora, as an agora, a marketplace where folks can buy and sell with multiple vendors within this arena where they can tag items. It’s a cool new way of selling items rather than just a bunch of text. We’re providing an Instagram view of things.”
What will you be doing in the next month?
“I’m relying on a developer. We hope to have a clickable prototype to show folks on demo day”
Visit their landing page, Tagora.co.