5 Ways Technology Is Saving the Startup Business
This is a guest blog written by Nelson Lafever, of BlueFirePR. Nelson graduated Summa Cum Laude in 2002 with a BA in journalism and now focuses his talents on the technology sector.
Recent technology has made it much easier for small startup companies to establish profitable businesses and allow these companies to compete with the big boys. In the past, start-up businesses often required large investments to get going, but now you can start a web business with a relatively small investment. Here is a list of five things that have had a big impact on lowering the pricetag for business startups.
Support Chat Rooms
Live chat software like Live Person Chat can immediately increase a startup company's online sales and can also reduce operating costs. Additionally, software like this can increase the success of marketing campaigns and improve overall customer service as well. Live person chat software is not expensive and also allows a user to see where customers currently are at on a website page and how long they have been there.
Squared Up is a mobile credit card reader than can be purchased for a mere $9.99. This reader allows you to accept credit cards with an iPhone, iPad, or Android phone. Processing credit cards costs much less with Squared Up than going with a traditional credit card terminal. In addition to the small up-front cost of this reader and app, you don't have to pay any fees until you make a sale either.
iPads and iPhones
The new iPad2 starts at $399 and you can get an iPhone for much cheaper with a two-year plan. These devices can pretty much do anything that more expensive devices can do and also have a variety of apps available that can increase small business productivity. An iPad is powerful enough to handle all your business needs in the office and an iPhone or Android device can keep you connected to your business while you are away.
Traveling around the world for business meetings has become less common since the invention of video conferencing. A business trip can cost thousands of dollars, which use to price small businesses right out of the market if traveling was a necessity. Modern conference cams have benefited from various advances in technology and video conferencing has become easier and more professional. As an example, The Logitech BCC950 Conference Cam discussed in an article featured on Entreprenuer.com is an "HD studio-quality webcam that zooms, pans, and tilts," and only costs around $250.
An article featured in Equities.com discusses how Cornell University's NYC Tech extension trains students in entrepreneurship as well as "fostering technological advancements." The increase in these types of schools in recent years has led to many of the technological advancements which have reduced the cost of staring and operating a small business. Tech schools like Cornell's NYC school are a breeding ground for new tech startup companies and will continue to foster new technology and ideas that should continue to lower the cost of doing business.